A Style for All Seasons – The New Fiat 500 Collezione is Here
Fiat is launching the new 500 Collezione in time for autumn. The special edition is dedicated to the season with exclusive combinations of colors and materials. Available in two versions, convertible and hatchback, with glass sunroof as standard, the new 500 Collezione has an exclusive style, courtesy of striking new liveries, such as two-tone Brunello, attractive pinstripe fabric interiors, “copper” finish wheels and chrome-plated “Collezione” badge on the boot lid. The 500, now in its eleventh year, once again broke its own record with some 142,000 units sold in Europe, making these its best eight months ever. It is the leader in the A segment in Europe and is in the top three of the segment in 16 countries. It keeps up with trends but never goes out of fashion. The uniqueness of Fiat 500 is also in this detail. Today, the car is appearing in a new package and it is as authentic and relevant as ever. After the spring special edition presented at the previous Geneva Motor Show, the new Fiat 500 Collezione special edition dedicated to autumn is being introduced in a world preview. Once again, the new special edition of the Fiat 500 is celebrating the style, design, proverbial iconicity and inimitable personality of the timeless symbol of Italian elegance and creativity, capable of warming up even the chilliest months of the year.
The feeling of warmth comes from the combination of colours, materials and details, which will win over anyone who wants to stand out with distinctive flair, loves cool looks and style without compromise. Modern and connected customers, who enjoy the fun, culture and scene offered by cities. Furthermore, the “New 500 Collezione, styled by L’Uomo Vogue” advertisement created by Leo Burnett and developed in partnership with the leading international men’s fashion magazine for the launch, marks the beginning of a fresh chapter in fashion and the coming together of two brands – Fiat 500 and L’Uomo Vogue – both making history in their respective fields.
This is not the first time that 500 has dabbled in fashion. Its design has inspired artists and fashion designers, who have given it elegant, exclusive and sporty interpretations, creating memorable special editions and proving that such a well-loved, exciting, surprising car can bring together extremely different creative worlds. The many special editions include 500 by Diesel which was the first of a long series and was launched exactly ten years ago, 500C by Gucci in 2011, 500 Riva in 2016 and the 500-60esimo and Anniversario created to celebrate the sixtieth birthday of the iconic Fiat. Through these versions, Fiat 500 has turned traditional market rules on their head, demonstrating how a small car can express itself in multiple languages, all mutually different but united by success. Today, the new 500 Collezione is taking the place of the model presented in spring. Not unlike the most prestigious fashion houses, the 500 is also presenting two fashion collections to reflect the seasons.
Available in two versions, hatchback with standard glass sunroof or exclusive convertible with grey soft top, the new 500 Collezione sports unique and original liveries, like the striking two-tone Opera Burgundy and Carrara Grey combo called “Brunello” that evokes the glamour of fashion and the
The interiors also hint to the world of fashion in the black and burgundy pinstripe seats with black vinyl top and 500
The new Fiat 500 Collezione also comes with a host of optional features, such as Uconnect 7″ HD LIVE radio, with Apple CarPlay integration and Android AutoTM compatibility, integrated navigation with TomTom maps, the largest 7″ TFT display in its category and Beats Audio Hi-Fi system for a premium listening experience. Finally, there are two E6D petrol engines to choose from – the tried and tested 1.2 69 hp engine, also available with dual petrol and LPG feeds, Dualogic robotic gearbox and paddle shift and the 85 hp TwinAir 0.9 cm3 engine.
The campaign of the new Fiat 500 Collezione stems from the partnership between Fiat and L’Uomo Vogue. Both brands have always shared the same values of style, elegance
The new Fiat 500 Collezione continues the happy tradition of the model presenting itself to the public in different and exclusive outfits. Remaining true to itself is one of the secrets of its eternal youth and of over ten years of enduring success. Today, the iconic Fiat 500 is as global as ever, with eight out of ten cars sold outside Italy. It is